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University of North Texas Health Science Center
Denton, TX, United States
30+ days ago
Virginia Commonwealth University School of the Arts
Richmond, VA, United States
30+ days ago
University of North Texas Health Science Center
Denton, Texas, United States
30+ days ago

Description

Welcome to the University of North Texas System, or UNT World as we like to call ourselves. UNT World includes the University of North Texas in Denton, the University of North Texas at Dallas and the University of North Texas Health Science Center in Fort Worth. We are the only university system based exclusively in the robust Dallas-Fort Worth region and we are committed to transforming lives and creating economic opportunity through education. We are growing with the DFW region, enrolling a record 47,000+ students across our system and awarding nearly 12,000 degrees each year.

Department Summary

As the chief communications organization for the University of North Texas, the Division of University Brand Strategy and Communications (UBSC) collaborates with internal and external partners to:

  • Advance and protect UNT’s institutional identity and reputation.
  • Reinforce and grow UNT’s brand in graphics, images and words.
  • Increase UNT’s visibility in public and in the higher education marketplace.
  • Support UNT’s student recruitment, retention and graduation goals.
  • Strengthen UNT’s relevance and value to key audiences, including alumni, donors, faculty and staff members, and encourage community engagement.

Position Overview

This is professional work requiring development of multiple targeted and broad advertising plans and strategy, production team leading, application of advertising, market research and creation of new advertising and marketing techniques and materials. Work involves planning, researching, writing, editing and oversight of various advertising campaigns and communications, both print and electronic. Work also involves aligning UNT’s strategic messaging in all materials; and working collaboratively with UBSC leadership, admissions offices and others in a team environment. This position is knowledgeable about advertising and marketing channels, the university and current recruitment trends.



Requirements

Minimum Qualifications

Bachelor’s Degree in related field and five years of professional related experience; or any equivalent combination of education, training, and experience.

Knowledge, Skills and Abilities

• A thorough understanding of market segmentation, principles of marketing, integrated marketing communications principles and branding.
• Ability to develop and apply strategic planning principles to various university activities and publications.
• Ability to identify new integrated marketing opportunities.
• Excellent writing and public communication/presentation skills.
• Ability to understand and effectively translate market research and other data.
• Ability to visually inspect print and online documents.
• Experience in leading the creative development process in various media formats.
• Skill in the use of Microsoft Word processing software packages.
• Ability to effectively work under pressure and meet deadlines.
• Ability to establish and maintain effective and collaborative working relationships.
• Knowledge of safety and security precautions related to work performed.

EEO Statement

The University of North Texas System and its component institutions are committed to equal opportunity and comply with all applicable federal and state laws regarding nondiscrimination and affirmative action. The University of North Texas System and its component institutions do not discriminate on the basis of race, color, sex, sexual orientation, gender identity, gender expression, religion, national origin, age, disability, genetic information, or veteran status in its application and admission processes, educational programs and activities, and employment practices.

Job Information

  • Job ID: 59359182
  • Location:
    Denton, Texas, United States
  • Position Title: Associate Director Brand Marketing
  • Company Name For Job: University of North Texas Health Science Center
  • Job Function: Advertising,
    Branding,
    Business Administration,
    Business-to-Business,
    Consumer Behavior,
    Customer Strategy,
    General Marketing,
    Interactive Marketing
  • Job Duration: Indefinite

As one of the nation's largest universities, we offer 100 bachelor's, 83 master's and 37 doctoral degree programs. By providing access, welcoming diversity and strengthening our collaborations with our many educational, business and community partners, as well as building new partnerships across the globe, UNT's faculty and staff work each day to prepare students for the challenges they will meet in our changing world.

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